Food Union – the worldwide ice cream and dairy manufacturing and distribution group – captivates customers with artistic innovation throughout key markets.

RIGA, LATVIA, April 30, 2021 /EINPresswire.com/ — Food Union – the worldwide ice cream and dairy manufacturing and distribution group – has proven their continued dedication to innovation and delighting customers with their 2021 launch of summer season novelties. Meals Union has invested within the improvement of 124 distinctive merchandise throughout the worldwide markets it serves, together with its key markets equivalent to Latvia, Lithuania, Estonia, Norway, Denmark, Romania and Belarus.

That includes daring, sensory flavours developed with native market tastes in thoughts, with a stunning use of colors, tantalizing textures, and practical advantages, clients will quickly benefit from the distinctive combos and culinary complexities that Meals Union’s revolutionary staff have spent months creating at their purpose-built innovation hub in Riga, Latvia.

“Our product improvement staff have achieved new sensory heights in 2021 and their devoted strategy is thrilling palates and commanding visibility on shelf in order that we keep prime of thoughts with customers and shoppers,” says Normunds Staņēvičs, CEO of Meals Union, Europe. “Every product is developed after a rigorous R&D course of that ensures we deliver collectively a fusion of visible curiosity, flavour delight and dietary worth in a top quality product.”

“While we attempt to excite customers, as leaders within the manufacturing of ice-cream and dairy, we additionally attempt to ship the very best high quality primarily based on thought of and sustainable sourcing and taking into consideration new traits in well being and cult-following ,” Staņēvičs concludes.

The 2021 novelties are grounded in key traits which can be shaping the trade:

TREND ONE: Wholesome options for a more healthy life.

Shoppers are extra well being acutely aware than ever, with a rise in flexitarian dwelling and veganism. Shoppers are actively searching for out merchandise that enchantment to their have to dwell a more healthy life-style and as such Meals Union has invested in quite a few merchandise to cater for this rising demographic – creating trusted favourites which provide the identical high quality flavours and goodness of conventional ice-creams however that now ship low calorie, dietary and vegan strains.

Underground Low calorie ice cream in a spread of flavours together with lemon cake, blackcurrant and liquorice, obtainable in Denmark

Suplette Low calorie ice cream in quite a lot of classical flavours; vanilla, cacao and forest berries in handy 200ml and 500ml tubs, obtainable in Romania

Premier Is Vegan ice cream in 6 totally different flavours and handy tubs, obtainable in Denmark

Nu Smoothie a smoothie on a stick in strawberry, banana and apple flavour, obtainable in Norway

Premia Strawberry sorbet on a stick, obtainable in Estonia

Premia Raspberry sorbet on a stick, obtainable in Lithuania

Jättis Mango sorbet on a stick, obtainable in Belarus

TREND 2: Visually instagrammable merchandise warrant extra digital time in customers ‘social lives’.

As customers spend extra time at residence and fascinating with others digitally by means of social media platforms like Instagram and TikTok, the worth of making merchandise which advantage pictures highlighting their daring shapes and flavours leads to re-sharing that has a halo model impact! Meals Union’s summer season novelties warrant consideration with the launch of a rainbow of vibrant wafers following on the success of final seasons black wafer cone which has turn into one of many new icon merchandise to look at. Shapes and codecs provide variety from a sq. to a doughnut formed ice cream by means of to tapping into the love of hockey in Latvia by making a signature hockey puck formed ice-cream.

POLS Doughnut formed vanilla ice cream in choco glaze with sprinkles, obtainable in Latvia, Lithuania and Estonia

Väike Tom Sq.-shaped vanilla ice cream in glaze, in Estonia

POLS a hockey puck formed ice cream in celebration of the upcoming World Ice Hockey Championship, obtainable in Latvia, Lithuania and Estonia

POLS Plum ice cream and cranberries and cowberries ice cream in purple and pink wafer cups respectively, obtainable in Latvia

FULG DE NEA ice cream wrapped in a black waffle to reinforce the visible journey alongside its scrumptious flavour of chocolate or vanilla ice cream, obtainable in Romania

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