FROZEN FOOD EUROPE

Food Union, the leading ice cream producer in the Baltics and Denmark, has invested in the development of 124 unique products across the global markets it serves, including its key markets such as Latvia, Lithuania, Estonia, Norway, Romania, Belarus, and Russia, according to a company statement. Featuring flavors developed with local market tastes in mind, with functional benefits, customers will soon experience the unique combinations and culinary complexities that Food Union’s innovative team has spent months developing at their purpose-built innovation hub in Riga, Latvia.

“Our product development team have achieved new sensory heights in 2021 and their dedicated approach is exciting palates and commanding visibility on the shelf so that we stay top of mind with consumers and clients,” Normunds Staņēvičs, CEO of Food Union, Europe said. “Each product is developed after a rigorous R&D process that ensures we bring together a fusion of visual interest, flavor delight, and nutritional value in a quality product. Whilst we strive to excite consumers, as leaders in the production of ice-cream and dairy, we also strive to deliver the highest quality based on considered and sustainable sourcing and taking into account new trends in health and cult-following.”

The new product line-up features novelties like Underground (low-calorie ice cream in a range of flavors including lemon cake, blackcurrant, and licorice, available in Denmark), Premier Is Vegan (ice cream in 6 different flavors and convenient tubs, available in Denmark), Premia (strawberry sorbet on a stick, available in Estonia), POLS (doughnut-shaped vanilla ice cream in choco glaze with sprinkles, available in Latvia, Lithuania, and Estonia), Väike Tom Tiigrijäätis (vanilla-flavored ice cream stick with orange & raspberry juicy coating, available in Estonia), and Baltijskoe (ice cream range from real cream in stick and wafer cup formats, available in Russia).

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Food Union Launches 124 New Products