Press Release

In keeping with their spirit of cutting edge creativity and consumer-centric innovation, Food Union, the global scale ice cream and dairy producing group have developed a range of novel cross-category ice creams inspired by some of the world’s best loved cocktails.

Fusing the power of mixology with their confectionary expertise to create new taste sensations – bringing the bar to the freezer – with flavours based on cocktail favourites; Orange Spritz and Piña Colada.

No tropical beach moment is complete without that timeless classic, the Piña Colada. The luxurious creamy taste of milk with that swirl of pineapple and coconut elixir sipped idly under palm fronds is as synonymous with holiday time as the smell of sun cream. And that sun-kissed feeling is the point of inspiration for EKSELENCE Caramel Piña Colada – a coconut and pineapple ice cream with caramel sauce – crafted to transport you straight to that island.

Whilst the vibrant orange of an Orange Spritz that is so visually distinctive on bars and summer terraces across the world has been re-imagined as a refreshing EKSELENCE Orange Spritz ice cream coated in thick white chocolate.

Normunds Staņēvičs, CEO of Food Union Europe, says, “These new ice creams were developed at our Innovation Centre in Riga, Latvia to perfectly fuse the art of mixology with our ice cream know-how. By putting a modern twist on traditional dairy products enables us to broaden our consumer appeal and give our existing consumers the opportunity to explore new, tantilising flavours.”

Both cocktail inspired products fall under Food Union’s EKSELENCE brand. EKSELENCE ice cream is the perfection of Latvian artisanship. Made from the richest Latvian milk and cream, combined with the finest quality, carefully selected ingredients, EKSELENCE offers a masterful taste experience.

To create these hybrid products that fuse cocktail bar favourites with ice cream, the Food Union development teams went through extensive processes to create, test, taste and tweak until they produced a quality finished product that captures the essence of a cocktail on a stick that will appeal to consumers this summer.

ENDS

ABOUT FOOD UNION

Food Union is the leading ice cream producer in the Baltics and Denmark, and the group holds a strong market position in Norway, Romania, Russia and Belarus. A leading, innovative consumer goods company, Food Union develops local brands and delivers delightful products in the premium snacking, ice-cream and dairy categories.

Food Union is a dynamic player in the European dairy sector. It paved the way by developing and focusing on the acquisition of leading national brands across Europe. The Group is made up of two of the largest dairy and ice-cream companies in Latvia – Rīgas piena kombināts and Valmieras piens. The Group also includes Estonia’s and Lithuania’s largest ice cream makers Premia TKH and Premia KPC, the leading Danish ice cream producer Premier Is and Danish doorstep-delivery ice cream company Hjem-Is Danmark, Norway’s ice cream company Isbjørn Is and doorstep-delivery ice cream company Den Norske Isbilen, Romanian ice cream maker Alpin 57 Lux, ice cream company Ingman Ice Cream in Belarus, and ice cream company Khladokombinat No.1 in Russia. 

Food Union Group is backed by Hong Kong-based investment company Meridian Capital Limited, and one of Asia’s largest private capital firms, PAG.